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Business-to-business marketing...
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Business-to-business marketing communications
Main Author:
Hart, Norman
Published:
London:
Kogan Page,
1998.
Edition:
6th ed..
Subjects:
Industrial marketing
Publicity
Sales promotion
Advertising, Industrial
Holdings
Description
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Physical Description:
xiv, 365 p.: ill.; 24 cm..
ISBN:
074942558X
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