Value merchants : demonstrating and documenting superior value in business markets

Main Author: Anderson, James C., 1953-
Other Authors: Kumar, Nirmalya, Narus, James A.
Language:English
Published: Boston: Harvard Business School Press, 2007.
Subjects:

KOLEKSI TERBUKA

Call Number: HF 5415.1263 .A5 2007
Accession Item Category Format Status Notes
1100061114 Open Shelf Book AVAILABLE