Case studies on food experiences in marketing, retail, and events /
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies o...
| Other Authors: | , |
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| Language: | English |
| Published: |
Duxford :
Woodhead Publishing,
2020.
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| Series: | Woodhead Publishing series in consumer science and strategic marketing.
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| Subjects: | |
| Online Access: | ScienceDirect |