Practical guide to comparative advertising : dare to compare /
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers th...
| Main Authors: | , , , , |
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| Language: | English |
| Published: |
London, United Kingdom :
Academic Press, and imprint of Elsevier,
[2019]
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| Subjects: | |
| Online Access: | ScienceDirect |