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Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content a...

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Corporate Author: SpringerLink (Online service)
Other Authors: Christodoulides, George. (Editor, http://id.loc.gov/vocabulary/relators/edt), Stathopoulou, Anastasia. (Editor, http://id.loc.gov/vocabulary/relators/edt), Eisend, Martin. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Edition:1st ed. 2017.
Series:European Advertising Academy,
Subjects:
Marketing.
Online Access:https://doi.org/10.1007/978-3-658-15220-8
Table of Contents:
  • Online Advertising/Social Networks
  • Consumer Responses to Advertising
  • Culture and Advertising.

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