Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content a...
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| Other Authors: | , , |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2017.
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| Edition: | 1st ed. 2017. |
| Series: | European Advertising Academy,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-15220-8 |