Measures for Innovating Business Models An Empirical Study of German SMEs /
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SM...
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| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Edition: | 1st ed. 2014. |
| Series: | BestMasters,
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| Online Access: | https://doi.org/10.1007/978-3-658-05535-6 |