From Customer Retention to a Holistic Stakeholder Management System Living a Vision /
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from sev...
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| Other Authors: | , |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2008.
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| Edition: | 1st ed. 2008. |
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| Online Access: | https://doi.org/10.1007/978-3-540-77430-3 |
Table of Contents:
- The Beginnings of TRI*M — a Personal Account
- The Food Industry: Using TRI*M for Product Improvement
- How Can Market Research Findings Lead to Lasting Improvements Within a Company?
- The TRI*M Principle-Applying It in the Public Sector
- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation
- Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach
- TRI*M: Messe München (Munich Trade Fair) — Fit for the Future
- A Short History of Customer Retention — The TRI*M Benchmarking Database as an Experience Database
- How to Obtain the Voice of the Customer — Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles Group
- Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee Survey
- Monitoring of Transformation Processes Using the TRI*M Method
- Customer and Brand Loyalty Research — Two Separate Fields?
- How Does Customer Retention Work?
- Implementing the TRI*M Approach as a Stakeholder Management System for Russia’s Largest Telecom Provider
- A Framework for Social Development Assessment.