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978-3-319-50091-1 |
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20210620004317.0 |
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170424s2017 gw | s |||| 0|eng d |
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|a 9783319500911
|9 978-3-319-50091-1
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|a 10.1007/978-3-319-50091-1
|2 doi
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|a HF5548.32-5548.33
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|a KJE
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|a 658.87
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|a Turban, Efraim.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Introduction to Electronic Commerce and Social Commerce
|h [electronic resource] /
|c by Efraim Turban, Judy Whiteside, David King, Jon Outland.
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| 250 |
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|a 4th ed. 2017.
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| 264 |
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|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2017.
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| 300 |
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|a XXV, 435 p. 74 illus., 63 illus. in color.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Springer Texts in Business and Economics,
|x 2192-4333
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| 505 |
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|a Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
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| 520 |
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|a This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
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|a E-business.
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|a Electronic commerce.
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|a E-commerce.
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|a Management information systems.
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| 650 |
1 |
4 |
|a e-Business/e-Commerce.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/522060
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| 650 |
2 |
4 |
|a Business Information Systems.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/522030
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| 700 |
1 |
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|a Whiteside, Judy.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 700 |
1 |
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|a King, David.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 700 |
1 |
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|a Outland, Jon.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
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|t Springer Nature eBook
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| 776 |
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|i Printed edition:
|z 9783319500904
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| 776 |
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|i Printed edition:
|z 9783319500928
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| 776 |
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|i Printed edition:
|z 9783319843155
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783030634476
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| 830 |
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|a Springer Texts in Business and Economics,
|x 2192-4333
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| 856 |
4 |
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|u https://doi.org/10.1007/978-3-319-50091-1
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| 912 |
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|a ZDB-2-BUM
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| 912 |
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|a ZDB-2-SXBM
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| 950 |
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|a Business and Management (SpringerNature-41169)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
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