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Lead Market India Key Elements and Corporate Perspectives for Frugal Innovations /

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...

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Corporate Author: SpringerLink (Online service)
Other Authors: Herstatt, Cornelius. (Editor, http://id.loc.gov/vocabulary/relators/edt), Tiwari, Rajnish. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:India Studies in Business and Economics,
Subjects:
Management.
Industrial management.
Globalization.
Markets.
Leadership.
Economic policy.
Innovation/Technology Management.
Emerging Markets/Globalization.
Business Strategy/Leadership.
R & D/Technology Policy.
Online Access:https://doi.org/10.1007/978-3-319-46392-6

Internet

https://doi.org/10.1007/978-3-319-46392-6

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