Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation /
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian h...
| Main Authors: | , |
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| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Edition: | 1st ed. 2015. |
| Series: | India Studies in Business and Economics,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-16336-9 |