Managing the Public's Trust in Non-profit Organizations
For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to ke...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Language: | English |
| Published: |
New York, NY :
Springer New York : Imprint: Springer,
2014.
|
| Edition: | 1st ed. 2014. |
| Series: | SpringerBriefs in Innovations in Poverty Reduction
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-1-4939-0560-7 |