Fashion Branding and Consumer Behaviors Scientific Models /
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment go...
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| Language: | English |
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New York, NY :
Springer New York : Imprint: Springer,
2014.
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| Edition: | 1st ed. 2014. |
| Series: | International Series on Consumer Science,
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| Online Access: | https://doi.org/10.1007/978-1-4939-0277-4 |