E-Commerce Strategy Text and Cases /
This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better re...
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| Language: | English |
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New York, NY :
Springer US : Imprint: Springer,
2013.
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| Edition: | 1st ed. 2013. |
| Series: | Springer Texts in Business and Economics,
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| Online Access: | https://doi.org/10.1007/978-1-4614-4142-7 |
Table of Contents:
- Understanding E-commerce
- Technology of E-commerce
- Web Page Hosting
- Concepts in E-commerce
- Understanding E-commerce Product Design Strategy
- E-commerce and Online Auctions
- E-commerce Strategy
- Channels in E-commerce
- E-commerce Portal Design Strategy
- Future Trend - Social Commerce
- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.