E-Commerce Strategy Text and Cases /
This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better re...
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| Language: | English |
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New York, NY :
Springer US : Imprint: Springer,
2013.
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| Edition: | 1st ed. 2013. |
| Series: | Springer Texts in Business and Economics,
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| Online Access: | https://doi.org/10.1007/978-1-4614-4142-7 |
| Summary: | This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com. |
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| Physical Description: | XVIII, 262 p. online resource. |
| ISBN: | 9781461441427 |
| ISSN: | 2192-4333 |