Decision Making in Marketing and Finance An Interdisciplinary Approach to Solving Complex Organizational Problems /

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to...

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Main Author: Koku, P. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Online Access:https://doi.org/10.1057/9781137444776

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