Cover Image

Decision Making in Marketing and Finance An Interdisciplinary Approach to Solving Complex Organizational Problems /

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to...

Full description

Main Author: Koku, P. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Investment banking.
Securities.
Banks and banking.
Business.
Management science.
Marketing.
Business enterprises—Finance.
Operations research.
Decision making.
Investments and Securities.
Banking.
Business and Management, general.
Business Finance.
Operations Research/Decision Theory.
Online Access:https://doi.org/10.1057/9781137444776

Internet

https://doi.org/10.1057/9781137444776

Similar Items