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A Business History of the Swatch Group The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry /

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, charac...

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Main Author: Donzé, P. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Management.
Industrial management.
International business enterprises.
Leadership.
Market research.
Development economics.
Marketing.
Innovation/Technology Management.
International Business.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.
Development Economics.
Online Access:https://doi.org/10.1057/9781137389084

Internet

https://doi.org/10.1057/9781137389084

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