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03290nam a22005775i 4500 |
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978-1-137-37646-6 |
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DE-He213 |
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20200919020514.0 |
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cr nn 008mamaa |
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151222s2013 xxu| s |||| 0|eng d |
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|a 9781137376466
|9 978-1-137-37646-6
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|a 10.1057/9781137376466
|2 doi
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|a 658.049
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|a International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
|h [electronic resource] /
|c edited by A. Arora.
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| 250 |
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|a 1st ed. 2013.
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| 264 |
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|a New York :
|b Palgrave Macmillan US :
|b Imprint: Palgrave Pivot,
|c 2013.
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| 300 |
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|a XVI, 108 p. 12 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a International Marketing and Management Research,
|x 2662-8546
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| 520 |
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|a International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
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| 650 |
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|a International business enterprises.
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| 650 |
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|a Management.
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| 650 |
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|a Marketing.
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| 650 |
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|a Industrial management.
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| 650 |
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|a Public relations.
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| 650 |
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|a International economics.
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| 650 |
1 |
4 |
|a International Business.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/525000
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| 650 |
2 |
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|a Management.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515000
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| 650 |
2 |
4 |
|a Marketing.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513000
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| 650 |
2 |
4 |
|a Innovation/Technology Management.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/518000
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| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513040
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| 650 |
2 |
4 |
|a International Economics.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/W33000
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| 700 |
1 |
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|a Arora, A.
|e editor.
|4 edt
|4 http://id.loc.gov/vocabulary/relators/edt
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
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|t Springer Nature eBook
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| 776 |
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|i Printed edition:
|z 9781137379078
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| 776 |
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|i Printed edition:
|z 9781349478576
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| 776 |
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8 |
|i Printed edition:
|z 9781349478569
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| 830 |
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|a International Marketing and Management Research,
|x 2662-8546
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| 856 |
4 |
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|u https://doi.org/10.1057/9781137376466
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| 912 |
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|a ZDB-2-PBM
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| 912 |
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|a ZDB-2-SXBM
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| 950 |
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|a Palgrave Business & Management Collection (SpringerNature-41135)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
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