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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across...

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Corporate Author: SpringerLink (Online service)
Other Authors: Arora, A. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2013.
Edition:1st ed. 2013.
Series:International Marketing and Management Research,
Subjects:
International business enterprises.
Management.
Marketing.
Industrial management.
Public relations.
International economics.
International Business.
Innovation/Technology Management.
Corporate Communication/Public Relations.
International Economics.
Online Access:https://doi.org/10.1057/9781137376466

Internet

https://doi.org/10.1057/9781137376466

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