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Advertising to Children New Directions, New Media /

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helpi...

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Corporate Author: SpringerLink (Online service)
Other Authors: Blades, M. (Editor, http://id.loc.gov/vocabulary/relators/edt), Oates, C. (Editor, http://id.loc.gov/vocabulary/relators/edt), Blumberg, F. (Editor, http://id.loc.gov/vocabulary/relators/edt), Gunter, B. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Developmental psychology.
Childhood.
Adolescence.
Communication.
Marketing.
Culture.
Sociology.
Developmental Psychology.
Childhood, Adolescence and Society.
Media Studies.
Sociology of Culture.
Media Research.
Online Access:https://doi.org/10.1057/9781137313256
Summary:This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Physical Description:XI, 265 p. online resource.
ISBN:9781137313256

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