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02866nam a22005775i 4500 |
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978-1-137-28739-7 |
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DE-He213 |
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20200919095440.0 |
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cr nn 008mamaa |
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151229s2013 xxk| s |||| 0|eng d |
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|a 9781137287397
|9 978-1-137-28739-7
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|a 10.1057/9781137287397
|2 doi
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|a HD62.4-62.45
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|a KJ
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|a BUS035000
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|a 658.049
|2 23
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|a Hoffmann, J.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Global Luxury Trends
|h [electronic resource] :
|b Innovative Strategies for Emerging Markets /
|c by J. Hoffmann, I. Coste-Manière.
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| 250 |
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|a 1st ed. 2013.
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| 264 |
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1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2013.
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| 300 |
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|a XII, 275 p.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 520 |
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|a The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
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| 650 |
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|a International business enterprises.
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| 650 |
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|a Marketing.
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| 650 |
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|a Globalization.
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| 650 |
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|a Markets.
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| 650 |
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|a Asia—Economic conditions.
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| 650 |
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|a Public relations.
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| 650 |
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|a International economics.
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| 650 |
1 |
4 |
|a International Business.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/525000
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| 650 |
2 |
4 |
|a Marketing.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513000
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| 650 |
2 |
4 |
|a Emerging Markets/Globalization.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/525010
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| 650 |
2 |
4 |
|a Asian Economics.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/W45010
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| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513040
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| 650 |
2 |
4 |
|a International Economics.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/W33000
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| 700 |
1 |
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|a Coste-Manière, I.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer Nature eBook
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| 776 |
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8 |
|i Printed edition:
|z 9781137287380
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781349449682
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| 776 |
0 |
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|i Printed edition:
|z 9781349449675
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| 856 |
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|u https://doi.org/10.1057/9781137287397
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| 912 |
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|a ZDB-2-PBM
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| 912 |
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|a ZDB-2-SXBM
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| 950 |
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|a Palgrave Business & Management Collection (SpringerNature-41135)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
|
