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Global Luxury Trends Innovative Strategies for Emerging Markets /

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxur...

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Main Authors: Hoffmann, J. (Author, http://id.loc.gov/vocabulary/relators/aut), Coste-Manière, I. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
International business enterprises.
Marketing.
Globalization.
Markets.
Asia—Economic conditions.
Public relations.
International economics.
International Business.
Emerging Markets/Globalization.
Asian Economics.
Corporate Communication/Public Relations.
International Economics.
Online Access:https://doi.org/10.1057/9781137287397
Summary:The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Physical Description:XII, 275 p. online resource.
ISBN:9781137287397

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