Health Services Marketing A Practitioner's Guide /
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range...
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| Language: | English |
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New York, NY :
Springer New York : Imprint: Springer,
2008.
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| Edition: | 1st ed. 2008. |
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| Online Access: | https://doi.org/10.1007/978-0-387-73606-8 |