Health Services Marketing A Practitioner's Guide /
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range...
Main Author: | |
---|---|
Corporate Author: | |
Language: | English |
Published: |
New York, NY :
Springer New York : Imprint: Springer,
2008.
|
Edition: | 1st ed. 2008. |
Subjects: | |
Online Access: | https://doi.org/10.1007/978-0-387-73606-8 |