|
|
|
|
| LEADER |
02399nam a22004575i 4500 |
| 001 |
978-0-230-51185-9 |
| 003 |
DE-He213 |
| 005 |
20200919111939.0 |
| 007 |
cr nn 008mamaa |
| 008 |
151028s2005 xxk| s |||| 0|eng d |
| 020 |
|
|
|a 9780230511859
|9 978-0-230-51185-9
|
| 024 |
7 |
|
|a 10.1057/9780230511859
|2 doi
|
| 050 |
|
4 |
|a GN562-564
|
| 072 |
|
7 |
|a JFC
|2 bicssc
|
| 072 |
|
7 |
|a SOC000000
|2 bisacsh
|
| 072 |
|
7 |
|a JBCC
|2 thema
|
| 082 |
0 |
4 |
|a 306.098
|2 23
|
| 100 |
1 |
|
|a Marinov, M.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
|
| 245 |
1 |
0 |
|a Marketing in the Emerging Markets of Latin America
|h [electronic resource] /
|c by M. Marinov.
|
| 250 |
|
|
|a 1st ed. 2005.
|
| 264 |
|
1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2005.
|
| 300 |
|
|
|a XV, 191 p.
|b online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 520 |
|
|
|a Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
|
| 650 |
|
0 |
|a Ethnology—Latin America.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
1 |
4 |
|a Latin American Culture.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/411080
|
| 650 |
2 |
4 |
|a Marketing.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513000
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
|
|t Springer Nature eBook
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781403947512
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349524372
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349524365
|
| 856 |
4 |
0 |
|u https://doi.org/10.1057/9780230511859
|
| 912 |
|
|
|a ZDB-2-PBM
|
| 912 |
|
|
|a ZDB-2-SXBM
|
| 950 |
|
|
|a Palgrave Business & Management Collection (SpringerNature-41135)
|
| 950 |
|
|
|a Business and Management (R0) (SpringerNature-43719)
|
