Marketing in the Emerging Markets of Latin America
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a...
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| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2005.
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| Edition: | 1st ed. 2005. |
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| Online Access: | https://doi.org/10.1057/9780230511859 |