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Business in a Virtual World Exploiting Information for Competitive Advantage /

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for managemen...

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Main Authors: Czerniawska, Fiona. (Author, http://id.loc.gov/vocabulary/relators/aut), Potter, G. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 1998.
Edition:1st ed. 1998.
Subjects:
International business enterprises.
Management.
Market research.
Information technology.
Business—Data processing.
International Business.
Market Research/Competitive Intelligence.
IT in Business.
Online Access:https://doi.org/10.1057/9780230509337

Internet

https://doi.org/10.1057/9780230509337

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