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Japanese Consumer Dynamics

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Corporate Author: SpringerLink (Online service)
Other Authors: Haghirian, P. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Edition:1st ed. 2011.
Subjects:
International business enterprises.
Asia—Economic conditions.
Market research.
Management.
International economics.
Marketing.
International Business.
Asian Economics.
Market Research/Competitive Intelligence.
International Economics.
Online Access:https://doi.org/10.1057/9780230302228
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