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| LEADER |
01126cam a2200313 7i4500 |
| 001 |
0000155392 |
| 005 |
20240507090000.0 |
| 008 |
240507t20222022xxua ### #0000ueng## |
| 020 |
# |
# |
|a 9780136709381
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
| 090 |
0 |
# |
|a TX 911.3 .M3
|b K6 2022
|
| 100 |
1 |
# |
|a Kotler,Philip
|e author
|
| 245 |
1 |
0 |
|a Marketing for hospitality and tourism
|c Philip Kotler, John T. Bowen, Seyhmus Baloglu.
|
| 250 |
# |
# |
|a 8th edition
|
| 264 |
# |
1 |
|a United States:
|b Pearson Education,
|c 2022
|
| 264 |
# |
1 |
|c ♭2022
|
| 300 |
# |
# |
|a 686 pages:
|b some colour illustrations;
|c 28 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Program Sarjana Muda Pengurusan Pelancongan (FPEPS)
|
| 591 |
# |
# |
|a Reading List FPEPS 2024
|
| 650 |
# |
0 |
|a Tourism --
|x Marketing
|
| 650 |
# |
0 |
|a Hospitality industry --
|x Marketing
|
| 700 |
1 |
# |
|a Bowen, John T.
|
| 700 |
1 |
# |
|a Baloglu, Seyhmus
|
| 999 |
|
|
|a 1100116142
|b Book
|c Reading List
|e KOLEKSI KHAS
|
| 999 |
|
|
|a 1100116141
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
