Marketing for hospitality and tourism

Main Author: Kotler,Philip (Author)
Other Authors: Bowen, John T., Baloglu, Seyhmus
Published: United States: Pearson Education, 2022
♭2022
Edition:8th edition
Subjects:
Physical Description:686 pages: some colour illustrations; 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780136709381