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| LEADER |
01175cam a2200313 7i4500 |
| 001 |
0000150401 |
| 005 |
20210928090000.0 |
| 008 |
210928t20212021xxka ### #00001eng## |
| 020 |
# |
# |
|a 9781292327891
|
| 040 |
# |
# |
|a UMT
|
| 090 |
0 |
# |
|a HF 5415.123
|b .D4 2021
|
| 100 |
1 |
# |
|a De Pelsmacker, Patrick,
|d 1957-
|e author
|
| 245 |
1 |
0 |
|a Marketing communications :
|b a european perspective
|c Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
|
| 250 |
# |
# |
|a Seventh edition.
|
| 264 |
# |
4 |
|c ♭2021.
|
| 264 |
# |
1 |
|a Harlow, United Kingdom:
|b Pearsonl,
|c 2021.
|
| 300 |
# |
# |
|a xiv, 566 pages:
|b some colour illustrations;
|c 27 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Fakulti Perniagaan, Ekonomi dan Pembangunan Sosial
|
| 591 |
# |
# |
|a Reading List FPEPS 2021
|
| 650 |
# |
0 |
|a Communication in marketing --
|z Europe
|
| 650 |
# |
0 |
|a Advertising
|
| 700 |
1 |
# |
|a Geuens, Maggie
|
| 700 |
1 |
# |
|a Van den Bergh, Joeri
|
| 999 |
|
|
|a 1100111851
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
| 999 |
|
|
|a 1100111852
|b Book
|c Koleksi Buku Berbintik Merah (Red Spot)
|e KOLEKSI KHAS
|
