Data driven : harnessing data and AI to reinvent customer engagement

Main Author: Chavez, Tom (Author)
Other Authors: O'Hara, Chris, Vaidya, Vivek
Published: New York: McGraw-Hill Education, 2019.
Subjects:
Physical Description:xx, 230 pages: illustrations; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781260441536