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| LEADER |
00902cam a2200265 7i4500 |
| 001 |
0000133023 |
| 005 |
20190723090000.0 |
| 008 |
190505s2019 -uka x 0 eng |
| 020 |
# |
0 |
|a 9781260287257 paperback
|
| 040 |
# |
# |
|a UMT
|
| 090 |
0 |
0 |
|a HF 5415.13
|b .P42 2019
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| 100 |
1 |
# |
|a Peter, J. Paul
|e author
|
| 245 |
1 |
0 |
|a A preface to marketing management
|c J. Paul Peter, James H. Donnelly, Jr..
|
| 250 |
# |
# |
|a Fifteenth edition.
|
| 264 |
# |
1 |
|a New York:
|b McGraw-Hill Education,
|c 2019.
|
| 264 |
# |
4 |
|c ♭ 2019.
|
| 300 |
# |
# |
|a xiv, 270 pages;
|c 26 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
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| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 504 |
0 |
0 |
|a Includes bibliographical references and indexes
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| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Donnelly, James H.
|
| 999 |
|
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|a 1100106072
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
