Description: A preface to marketing management

Main Author:	Peter, J. Paul (Author)
Other Authors:	Donnelly, James H.
Language:	English
Published:	New York: McGraw-Hill Education, 2019.
Edition:	Fifteenth edition.
Subjects:	Marketing -- > Management

Physical Description:	xiv, 270 pages; 26 cm.
Bibliography:	Includes bibliographical references and indexes
ISBN:	9781260287257 paperback