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020 # 0 |a 9789670357348 Paperback  
040 # # |a UMT 
090 0 0 |a HF 5415   |b .C4 2014 
100 1 # |a Chua, Adeline Phaik Harn   |e author  
245 1 0 |a Contemporary marketing   |c Adeline Chua Phaik Harn, Ali Khatibi, Azhar Ahmad, Che Aniza Che Wel, Johan Lim Kii Geat, Kalthom Abdullah, Loo Siat Ching, Mhd Suhaimi Ahmad, Norizan Mat Saad, Nor Pujawati Md Said, Sallehuddin Mohd Noor, Tan Boon In, Tih Sio Hong, Louis E.Boone, David L. Kurtz. 
264 # 1 |a Bandar Sunway, Petaling Jaya:   |b Cengage Learning Asia,   |c [2014]. 
264 # 4 |c ♭2014. 
300 # # |a xvii, 557 pages:   |b colour illustrations;   |c 28 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing  
700 1 1 |a Tan, Boon In  
700 1 1 |a Tih, Sio Hong  
700 1 1 |a Boone, Louis E.  
700 1 1 |a Kurtz, David L.  
700 1 1 |a Loo, Siat Ching  
700 0 1 |a Kalthom Abdullah  
700 1 1 |a Johan, Lim Kii Geat  
700 0 1 |a Che Aniza Che Wel  
700 0 1 |a Azhar Ahmad  
700 0 1 |a Ali Khatibi  
700 0 1 |a Sallehuddin Mohd Noor  
700 0 1 |a Mhd Suhaimi Ahmad  
700 0 1 |a Norizan Mat Saad  
700 0 1 |a Nor Pujawati Md Said  
999 |a 1100106259  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA