Description: Contemporary marketing

Main Author:	Chua, Adeline Phaik Harn (Author)
Other Authors:	Tan, Boon In, Tih, Sio Hong, Boone, Louis E., Kurtz, David L., Loo, Siat Ching, Kalthom Abdullah, Johan, Lim Kii Geat, Che Aniza Che Wel, Azhar Ahmad, Ali Khatibi, Sallehuddin Mohd Noor, Mhd Suhaimi Ahmad, Norizan Mat Saad, Nor Pujawati Md Said
Language:	English
Published:	Bandar Sunway, Petaling Jaya: Cengage Learning Asia, [2014].
Subjects:	Marketing

Item Description:	Includes index
Physical Description:	xvii, 557 pages: colour illustrations; 28 cm.
ISBN:	9789670357348 Paperback