The digital innovation playbook : creating a transformative customer experience

Main Author: Webb, Nicholas J.,
Language:English
Published: Hoboken, N.J.: Wiley, 2011.
Subjects:
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008 120927s2011 enk eng
020 # 0 |a 9780470944707 (hbk.)  
090 0 0 |a HD 45   |b .W4 2011 
100 1 # |a Webb, Nicholas J.,  
245 1 4 |a The digital innovation playbook :   |b creating a transformative customer experience   |c Nicholas J. Webb. 
260 # # |a Hoboken, N.J.:   |b Wiley,   |c 2011. 
300 # # |a xvii, 270 p.:   |b ill.;   |c 24 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Business enterprises --   |x Technological innovations  
650 0 0 |a Business enterprises --   |x Computer networks  
650 0 0 |a Digital media --   |x Economic aspects  
650 0 0 |a Technological innovations --   |x Economic aspects  
999 |a 1100086912  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA