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The digital innovation playbook : creating a transformative customer experience

Main Author: Webb, Nicholas J.,
Language:English
Published: Hoboken, N.J.: Wiley, 2011.
Subjects:
Business enterprises -- > Technological innovations
Business enterprises -- > Computer networks
Digital media -- > Economic aspects
Technological innovations -- > Economic aspects
Physical Description:xvii, 270 p.: ill.; 24 cm..
ISBN:9780470944707 (hbk.)

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