Strategic marketing

Main Author: Mooradian, Todd A.
Other Authors: Ring, Lawrence J., Matzler, Kurt
Language:English
Published: London: Pearson, 2012.
Subjects:
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008 110626s2012 enk eng
020 # 0 |a 9780136028048  
020 # 0 |a 0136028047  
090 0 0 |a HF 5415.13   |b .M6 2012 
100 1 # |a Mooradian, Todd A.  
245 1 0 |a Strategic marketing   |c Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. 
260 # # |a London:   |b Pearson,   |c 2012. 
300 # # |a xxiv, 384 p.:   |b ill.;   |c 24 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Strategic planning  
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Ring, Lawrence J.  
700 1 1 |a Matzler, Kurt  
999 |a 1100080320  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA