Marketing

Main Author: Kerin, Roger A.
Other Authors: Rudelius, William, Hartley, Steven William
Language:English
Published: New York: McGraw Hill, 2011.
Edition:10th ed..
Subjects:
LEADER 00772cam a2200229 7i4500
001 0000094476
005 20140605090000.0
008 110627s2011 enk eng
020 # 0 |a 9780073529936  
020 # 0 |a 0073529931  
090 0 0 |a HF 5415   |b .K4 2011 
100 1 # |a Kerin, Roger A.  
245 1 0 |a Marketing   |c Roger A. Kerin, Steven W. Hartley, William Rudelius. 
250 # # |a 10th ed.. 
260 # # |a New York:   |b McGraw Hill,   |c 2011. 
300 # # |a liii, 746 p.:   |b ill. (some col.);   |c 29 cm.. 
504 0 0 |a Includes biblipographical references and indexes 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing  
700 1 1 |a Rudelius, William  
700 1 1 |a Hartley, Steven William  
999 |a 1100080309  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA