Description: Marketing

Main Author:	Kerin, Roger A.
Other Authors:	Rudelius, William, Hartley, Steven William
Language:	English
Published:	New York: McGraw Hill, 2011.
Edition:	10th ed..
Subjects:	Marketing

Physical Description:	liii, 746 p.: ill. (some col.); 29 cm..
Bibliography:	Includes biblipographical references and indexes
ISBN:	9780073529936 0073529931