A Preface to marketing management

Main Author: Peter, J. Paul
Other Authors: Donnelly, James H.
Language:English
Published: New York: McGraw-Hill, 2011.
Edition:12th ed..
Subjects:
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008 110626s2011 enk eng
020 # 0 |a 9780073529967  
020 # 0 |a 0073529966  
090 0 0 |a HF 5415.13   |b .P7 2010 
100 1 # |a Peter, J. Paul  
245 1 2 |a A Preface to marketing management   |c J. Paul Peter, James H. Donnelly, J.r.. 
250 # # |a 12th ed.. 
260 # # |a New York:   |b McGraw-Hill,   |c 2011. 
300 # # |a xii, 258 p.:   |b ill.;   |c 26 cm. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Donnelly, James H.  
999 |a 1100080313  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA