Description: A Preface to marketing management

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A Preface to marketing management

Main Author:	Peter, J. Paul
Other Authors:	Donnelly, James H.
Language:	English
Published:	New York: McGraw-Hill, 2011.
Edition:	12th ed..
Subjects:	Marketing -- > Management

Physical Description:	xii, 258 p.: ill.; 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780073529967 0073529966