Essentials of marketing research

Main Author: Zikmund, William G.
Other Authors: Babin, Barin J.
Language:English
Published: Mason, OH: South-Western, Cengage Learning, 2010.
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008 110714s2010 -us eng
020 # 0 |a 0324593759  
020 # 0 |a 9781439047545 (PKG ISBN)  
020 # 0 |a 1439047545 (PKG ISBN)  
020 # 0 |a 9780324593754  
090 0 0 |a HF 5415.2   |b .Z5 2010 
100 1 # |a Zikmund, William G.  
245 1 0 |a Essentials of marketing research   |c William G. Zikmund, Barin J. Babin. 
260 # # |a Mason, OH:   |b South-Western, Cengage Learning,   |c 2010. 
300 # # |a xix, 436 p.:   |b col. ill.;   |c 29 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
700 1 1 |a Babin, Barin J.  
999 |a 1100080483  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA