Essentials of marketing research
| Main Author: | |
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| Other Authors: | |
| Language: | English |
| Published: |
Mason, OH:
South-Western, Cengage Learning,
2010.
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| Physical Description: | xix, 436 p.: col. ill.; 29 cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324593759 9781439047545 (PKG ISBN) 1439047545 (PKG ISBN) 9780324593754 |