Handbook of consumer psychology

Other Authors: Herr, Paul, Kardes, Frank R., Haugtvedt, Curtis P.
Language:English
Published: New York: Lawrence Erlbaum Associates, 2008.
Series:Marketing and consumer psychology series.
Subjects:
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008 110714s2008 enk eng
020 # 0 |a 9780805856033 (acid free paper)  
020 # 0 |a 080585603X (acid free paper)  
090 0 0 |a HF 5415.32   |b .H3 2008 
245 0 0 |a Handbook of consumer psychology   |c edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. 
260 # # |a New York:   |b Lawrence Erlbaum Associates,   |c 2008. 
300 # # |a xvi, 1273 p.:   |b ill.;   |c 27 cm.. 
490 0 0 |a Marketing and consumer psychology series. 
504 0 0 |a Includes bibliographical references and indexes. 
590 # # |a Pusat Pengajian Pembangunan Sosial dan Ekonomi 
650 0 0 |a Advertising --   |x Psychological aspects  
650 0 0 |a Consumer behavior  
650 0 0 |a Decision making  
650 0 0 |a Marketing --   |x Psychological aspects  
700 1 1 |a Herr, Paul  
700 1 1 |a Kardes, Frank R.  
700 1 1 |a Haugtvedt, Curtis P.  
999 |a 1100080923  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA