Handbook of consumer psychology

Other Authors: Herr, Paul, Kardes, Frank R., Haugtvedt, Curtis P.
Language:English
Published: New York: Lawrence Erlbaum Associates, 2008.
Series:Marketing and consumer psychology series.
Subjects:
Physical Description:xvi, 1273 p.: ill.; 27 cm..
Bibliography:Includes bibliographical references and indexes.
ISBN:9780805856033 (acid free paper)
080585603X (acid free paper)