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00913cam a2200265 7i4500 |
| 001 |
0000075370 |
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20230827090000.0 |
| 008 |
230827s1996 ii a ### #00001eng## |
| 020 |
# |
# |
|a 9788120312197
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
| 090 |
0 |
0 |
|a HF 5823
|b .A3 1996
|
| 100 |
1 |
# |
|a Batra, Rajeev
|
| 245 |
0 |
0 |
|a Advertising management
|c Rajeev Batra, John G. Myers,David A. Aaker.
|
| 250 |
# |
# |
|a Fifth edition
|
| 264 |
# |
1 |
|a New Delhi:
|b Prentice Hall India,
|c 1996
|
| 300 |
# |
# |
|a xiii, 754 pages:
|b illustrations;
|c 25 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
# |
0 |
|a Advertising --
|x Management
|
| 700 |
0 |
# |
|a Myers, John G.
|
| 700 |
0 |
# |
|a Aaker, David A.
|
| 999 |
|
|
|a 1100069645
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
