Description: Advertising management

Main Author:	Batra, Rajeev
Other Authors:	Myers, John G., Aaker, David A.
Published:	New Delhi: Prentice Hall India, 1996
Edition:	Fifth edition
Subjects:	Advertising -- > Management

Physical Description:	xiii, 754 pages: illustrations; 25 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9788120312197